Central database of watches and jewelry
The principle of a central product database is very old. The supplier links his system to one side of a 'big box' and the jeweler to the other. Data is uploaded and downloaded at the touch of a button. However, each party still works in its own system in this way. As a result, data sharing remains limited and it does not offer the right opportunities to work well together.
From central to shared database
Therefore, every user of PrismaNote works in the same database. This means that everyone who sells the same product also uses the same product in his checkout and on his webshop. However, the prices, stock and own descriptions (for SEO) are not shared.
Are you adding a product? Then it is immediately available for all jewelers.
A product therefore only needs to be added to the system once and it is immediately available to everyone who also carries the brand. This saves a lot of time. You only need to check the purchase price and sales price and add the stock to display the product properly in the cash register and on the website.
From EDI to shared purchase order
Large suppliers often offer an EDI file to easily enter articles. The shared product database takes this a step further by also directly using the data of the "official product", such as the photo and webshop filters.
As an extension to this, the shared purchase order is a unique feature of the system. This means that the vendor's sales order is exactly the same file as the jewelry store's purchase order. If one of the parties puts a product on it, this will also be immediately changed for the other party. So does a sales representative come to your store with his tablet? Then you can make the order together and it will be immediately in both systems. So you only have to check the incoming goods.
Digital marketing: sharing is multiplying
But the shared product database goes further. Every user works with the same product ID. This offers unparalleled opportunities to collaborate in the field of online marketing. This is because every user automatically has access to current industry data that is compared with their own data.
An example for clarification.
You have two ladies as customers who have bought a titanium watch. The same product was also sold at 50 other jewelers. Of these, 8 also bought a titanium bracelet. Then the system can recommend that you also stock this titanium bracelet and approach these two customers (automatically). The shared product database thus enables you to segment customers and products very effectively. You never share customer data, only general data. In this way you enable the supplier to carry out marketing campaigns through you.
That is why we are convinced that customer data is the 'new gold' for the jeweller. Join PrismaNote and get all the numbers and resources in one platform. You can then focus on good, personal service and the supplier can focus more on stock management and marketing.
Get the numbers and resources in one platform.
Working together as an industry
This central database works entirely online and is fully integrated with your cash register and website. You do not have to adjust your working method or make large investments to immediately benefit from optimal cooperation with the industry. In this way you can remain independent as a jeweler and still work closely with your supplier and other jewelers. With the shared database, you save time, reduce inventory and access industry data such as major retailers. Read more about the complete jeweler software.
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