People are actively looking for entertainment online and offline every day. If we come across a nice product, we will delve into it. If the interest then increases further, we will Google how we can see or buy the product. A good website is therefore of great importance for the retailer. PrismaNote has a fantastic solution especially for jewelers that has many advantages over a 'standard' website.
Easily create your own website with texts and images from brands.
Start your own webshop quickly and easily. Linked to the cash register by default.
Automatically show what is in stock. Products from suppliers or multiple stores are also displayed in 1 minute.
Let people reserve a product or easily activate the route to the store.
Did you know that this website was also created with the PrismaNote website builder?
Experience the possibilities yourself with a free account or view the website course.
Automatically show your store stock on the website. Even if you have several stores, you can easily view the stock online. Thanks to the shared product database, you can put up to 50% of your store stock (thousands of articles) on the website with one click when you switch.
For this we may first have to take a step back to how people traditionally made their purchases. As shown in the right column below, quite a bit has changed. People first saw an offline advertisement in a magazine or on the street. Then they came to the store for orientation and to buy. People also came back to the store for service.
Then there were internet companies that do everything online according to the left column of the photo below. Attention and orientation, as well as purchase and service. Fortunately, the consumer is looking for a middle ground that offers many opportunities for the jeweler.
Customers like to use both channels. They actually switch from offline to online and back again. For example, they see something online, come to the store to orientate, buy online and then prefer to have service in the store again. A problem that you sometimes encounter as a jeweler. That is why it is essential that you have everything in order digitally in addition to the store. People still like to buy from you if you show that you can do something for them. A good jeweler's website, together with your store, is the basis for a good omnichannel strategy.
Do you recognize yourself in one of these points?
People come into the store with questions about whether you have certain products in the store. This may mean that it is not clear enough which products you have in the store.
Consumers are curious and want to look everything up in advance. However, your current webshop system takes so much time to add all products to your webshop that it is not possible to get the systems correct.
After investing money in a beautiful website, it turns out that it is not possible to link this jeweler's website to any database and it is also not possible to write off articles automatically.
Managing your website is a drama. Your current website builder is slow to respond to your website customization requests.
Your store looks neat, but website visitors drop out when they view your website. Your activity overview has been empty for weeks. And it doesn't seem like something happens every week in your store, when in reality it is.
Make a huge step in a better presentation of your store. The content is easy to adjust yourself, so that your website is always as good as new.
The webshop shows exactly your store stock. Consumers can see what you have in the store and don't go to the store for nothing. If you sell an item, it will be automatically deducted from your stock.
You only make your website useful if many customers visit your website. The PrismaNote website builder offers all the functions to easily do online marketing.
You always send a link to the website after an (offline) purchase, so that people return to your website more often.
This website is linked to your POS system and a large database of products. This makes setting up and maintaining a webshop very easy. Your webshop is therefore much more accurate and your customers are better informed before they enter the store. With the PrismaNote website you optimally support your sales process.
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